TikTok is introducing a updated setting that permits them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the platform announced that it now features more than 1 thousand million content made with AI.
Testing and Rollout
This change is undergoing trials over the following weeks before a global release. This shift comes amid a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding video streams on another major platform primarily display clips produced artificially. A large amount of this output is deemed mass-produced AI material, a term for substandard, bulk-generated content that is often absurd or surreal.
“We know from our community that numerous viewers like content created using AI tools, including computer-generated images to educational videos, and we aim to provide users the power to increase or decrease of that, depending on their own choices,” said a platform representative.
Scale of AI Content
The platform shared that there are presently 1.3 billion videos on its app identified as made with AI. Overall, more than 100 mn media items are added to the service each day, making AI content a minor portion of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the level of artificial media they view by using the content preference setting in the platform and choosing the AI content topic. Additional categories that are already be controlled under the filter include politics, style, aesthetics, and dance.
AI Disclosure Rules
The platform’s rules require creators to identify convincing AI-generated content, and it bans malicious fake videos of public figures or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
Additionally, the service will from now on attach an AI-generated tag to content made using its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This step is aimed to stop users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a two million dollar AI literacy fund for specialists and groups to produce informative material about ethical AI use. This program will benefit non-profit groups dedicated to teaching programming and robotics.
Platform Protection
The video-sharing app has defended its moderation strategy, during discussion over intentions to lay off numerous content moderators in the UK. It is planning to cut hundreds of positions in its trust and safety team in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would continue to be important, but artificial intelligence can shield workers by eliminating the most distressing content ahead of it is viewed by people. TikTok stated a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
